Neo
#12
Interestingly they actually launched something at the other end of their pricing spectrum today it seems (have not looked into it):
Fountain Life CORE provides a recurring, comprehensive, longevity-focused blood panel paired with expert analysis and ongoing guidance from a Fountain Life longevity physician and health coach.
LAKE NONA, Fla., May 7, 2024 — Fountain Life, an advanced diagnostics, longevity and preventative health company, today announced Fountain Life CORE, its new membership package that provides an entry point to longevity and proactive health optimization for millions of Americans.
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Its interesting… I wonder how the market will evolve. You have healthspan / lifespan online training services like Early Medical, and how you have these more scientific fitness programs like the Equinox one and the Peter Attia 10 Squared…
I see lots of people in my gym using Apple Fitness on their phones to guide them, or the “Future” exercise app with coaching. There are a wide array of approaches.
The good news is there are more and more options for us, and yes I think its a fast-growing market:
The 10 Squared squad are like fitness precogs in Minority Report, connecting clues in the present to prevent a bad event before it happens in the future. They will triangulate the results from the 30 drills I do for stability, strength, and cardio; factor in my body composition from a DEXA scan; then prescribe a fitness plan to power me for the next five decades. That’s not a typo; this program is not 7-Minute Abs! or Great Shape in 4 Weeks! It’s a training blueprint for your whole life.
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José
#14
“At $2995 per year, the Fountain Life CORE membership provides a pathway for new members to prioritize their health and get started on a proactive journey toward optimized health and longevity. CORE includes quarterly blood tests that analyze dozens of biomarkers, uncovering deep insights about a member’s cardiovascular health, metabolic health, hormonal balance, inflammatory response, and nutrition levels. Each test is followed by a televisit review with a Fountain Life longevity physician who creates a customized optimization plan based on the member’s biomarker results, lifestyle, environment, and genetic factors. Between physician visits, CORE members work with a Fountain Life certified health coach to achieve the goals laid out in the customized health plan. Fountain Life’s approach is rooted in the principles of functional medicine, which includes a balance of treating symptoms while also uncovering the underlying root cause of health issues.”
Reality pricing.
The race for market has started.
*“longevity physician,”*appears to be the new “description”
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Does Fountain Life Core include prescriptions or is it just tests and recommendations then you’re on your own to find a doctor to prescribe?
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Neo
#16
One would hope so, but not sure, all I know is the info in the link. Might be worth dropping them a which email if not clear on their webpage.
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I’ve been in this space for a loong time as a founder, advisor and clinician Here are some insights from an insider: - There are two reasons people use these services:
1- relief from anxiety about having a ticking time bomb they didn’t know about (most commonly, cancer)
2- they start to feel older and realise they should do something about it (usually men in early 40s with young children or premenopausal women)
Number 2 is the better reason IMO but provides lower perceived value because results take a long time (vitamin)
Number 1 is more of an irrational fear as it is extremely unlikely that you have cancer if you are a healthy person in your 40s or 50s but if you do detect something early it may be priceless (painkiller) Just know that it’s meaningless to do a full body screening MRI or multi-cancer detection blood test if you’re not committed to doing them yearly for the rest of your life Even then, there is a significant chance that you will detect something that would have never bothered you and you end up having unnecessary surgery or procedures/anxiety (not all cancers end up being harmful without symptoms)
- To make this business work, it needs to be high margin (therefore, expensive) or highly automated lower margin (what we are bullding at @NumenorHealth).
High end is very trust dependent. This is why it’s dominated by big names (such as Mayo Clinic) or highly trusted influencers (such as Peter Attia) - There are two main products in this service:
-
the test and
-
the follow up recommendation/interventions
The test is what’s more valuable to the consumer but the follow-ups are what is higher margin for the business (unless you build proprietary tests which is what some co’s are trying to do-this is difficult for obvious reasons) - in general, it is a difficult business if you are thinking of the VC-backed route, because differentiation is difficult (everyone can do the same tests and use the same marketing buzz words) but it can be a good cash flow business. Why? Because it is restricted by regulatory approvals/expertise which puts up enough of a moat to make it viable but not big enough to make it very difficult to emulate
Source: https://x.com/DrAdamBat/status/1788262374215926014
Their full episode here:
Show Notes:
(0:00) Shaan’s billion-dollar idea: Executive Check-ups
(2:12) Mayo Clinic’s $100M proof of concept
(12:58) $15K/mo lead gen arbitrage
(17:25) Pizza intelligence
(19:41) Shaan’s Mount Rushmore of indexes
(24:54) The most profitable companies in the world
(26:32) Why stock exchanges have the best business model
(33:20) “Shoot your old idea in the head” - Eric Ries
(41:20) Hustler of the week: The Female Pieter Levels
(43:30) “Marketing is the tax you pay for an unremarkable product”
Relacionado:
- Longevity Clinics: What They Are, Services & More
- Longevity Clinics: Dr. Andrea Maier, Chi Longevity, Singapore
- Longevity Clinics: Dr. Mark Hyman, Function Health
- Longevity Clinics: Human Longevity Inc., Dr. David Karrow
- Longevity Clinics: Fountain Life, Mona Ezzat – Velinov, MD
- Longevity Clinics: Cleveland Clinic, Wellness and Preventive Medicine, Michael F. Roizen MD
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Avarice is endemic in America combined with fame-seeking.
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Another user-experience write-up on Attia’s new 10Squared exercise program:
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The Longevity Center is a high-end (i.e. expensive) but very science-oriented company started by Joanna Bensz, that first opened a center in Warsaw, Poland and is now expanding in Germany. They plan to open over 20 clinics around europe over the next 5 years.
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Another longevity clinic group:
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A placebo that hurts is more likely to cause a positive effect (whatever a placebo effect is…), is what I’ve read.
“A fool and his money were lucky to get together in the first place”
~ ? (Who knows this quote?)
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AnUser
#23
He said that he liked Outlive and thought the science was sound, but he was skeptical because following its advice already “requires a person who is two or three standard deviations from the norm when it comes to discipline, income, and presence of mind.”
Lol, if following that is two or three standard deviations from the norm, what is Bryan Johnson’s protocol?
More creative ways to separate people from their money, typically with little scientific rigor behind the therapies:
Definitely not for everyone—but certainly for some: Between 2020 and 2022, the number of people taking wellness trips increased by 30%, and the wellness tourism industry is expected to reach $1 trillion by the end of 2024, according to the Global Wellness Institute, which began tracking wellness tourism 15 years ago, just as use of smartphones began to rise. McGroarty believes it’s no coincidence.
“People have simply become far more stressed, depressed and unwell and they demand travel experiences that will help heal them,” she says.
Now, those trips have become intertwined with the rapidly expanding $27 billion longevity market, which is one of the fastest growing wellness sectors, per the Global Wellness Institute’s annual report. Itineraries—not only on cruises but at luxury resorts and vacation residences—are promising an oasis where the wellness spa meets the biohacker where they are at.
That’s the case at the Estate, a joint venture from SBE Entertainment Group chair Sam Nazarian and self-help guru Tony Robbins deemed “a revolutionary luxury hospitality & residential ecosystem anchored in the world of preventative medicine, AI and longevity,” set to launch 15 hotels and 10 longevity centers by 2030. Partnering with longevity center Fountain Life, preventive medicine clinics and anti-aging spas adjacent to five-star restaurants and suites will be the premise, starting at $1,000 a night, according to Bloomberg.
https://www.sixsenses.com/en/hotels-resorts/europe/spain/ibiza/
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AnUser
#25
Can’t really beat $5 of statins and $20 worth of generic rapamycin a month.
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Neo
#26
You taking it now? (Extra char)
AnUser
#27
How much does it matter what I do? But no, not yet (again, took it before, stopped, have some left).
I know it’s relatable to others that’s why I said it and it’s for a greater point.
I need to be able to be following the L U S T G A R T E N Approach before I start rapamycin.
Neo
#28
@AnUser Just curious, nothing more.
RapAdmin
#29
Yes, the lustgarten focus on testing and reporting is what we really need with a longevity drug approach. It would be awesome!
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Another new longevity clinic / chain?
Humanaut Health Opens Longevity Clinic in Austin, Eyes Franchising
Humanaut Health has opened its first-ever health optimization and longevity clinic, bringing personalized and preventive healthcare services to Austin, Texas, ahead of a planned nationwide expansion that includes selling franchises.
Located in The Grove, a mixed-use community in Austin, the 4,000-square-foot clinic will feature health-optimization tech including body imaging, fitness testing, an IV lounge and a regenerative medicine procedure room. Memberships start at $355 per month and members will have access to a team of licensed and credentialed medical providers focused on preventive care.
Humanaut Health says its services are designed to support “long-term quality-of-life goals” including disease prevention, energy, strength, mobility, recovery, sexual health and more.
“We believe that medical science breakthroughs – including body-identical hormone, peptides and regenerative therapies – can help millions unlock their potential to live vibrantly for decades,” said Dr. Amy Killen, co-founder and chief medical officer of Humanaut Health.
Humanaut’s baseline Zone membership costs $355 per month, plus a $295 join rate. The Zone membership features semi-annual body and brain testing, continuing provider care and access to wellness services including IV drips, healing treatments and personal training.
Humanaut also offers a Bond membership, a concierge-level longevity program. For $3,295 per month plus a $1,000 join fee, the Bond membership includes comprehensive testing, physician-led care, telemedicine services and access to cutting-edge regenerative medicine tests including genetic, biological age, gut, toxins and early cancer detection.
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A Business Insider story (along the theme of this thread). I find it rather humorous as we are doing many of these things the writer talks about, and I don’t consider CGMs to be something too extreme and only for the wealthy (though they are more expensive than I’d like):
I went to a longevity conference for the ultra-rich. Here’s how they’re planning to cheat death.
This is where longevity seekers come each fall for an intimate conference connecting investors to entrepreneurs and scientists. Some are trying red light therapy, while others are toting Blueprint macadamia paste in their pockets as a pre-lunch snack.
Some wear continuous glucose monitors (CGMs) to monitor ketosis, or avoid the potatoes at dinner hoping to keep their blood sugar levels steady.
Read the full story: I went to a longevity conference for the ultra-rich. Here’s how they’re planning to cheat death (Business Insider)
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