I just came across this Japan-based startup company that is participating in the XPRIZE (and made it to the next level in the recent selection process). The company is focused on “autophagy” and it seems they are working on a way to measure atophagy in humans, and they have two products they have started selling: One is an Awa Bancha tea, another is the Awa Bancha tea extract. These are the products they are using in the XPRIZE challenge.
More details:
AutoPhagyGO is one of these contenders, and its approach stands out: an emphasis on autophagy, the Nobel-recognized cellular housekeeping process, coupled with lifestyle interventions rooted in Japanese tradition. The team is betting that tracking and tuning autophagy could yield measurable rejuvenation – and that it can be achieved with safe, scalable methods rather than prohibitively costly therapeutics. TimePie sat down with AutoPhagyGO President and CEO Dr Miwako Ishido to explore how autophagy, lifestyle heritage and the legacy of Nobel-winning science might reshape the way we age.
Longevity.Technology: It is easy to assume that longevity breakthroughs will emerge only from advanced reprogramming labs or billion-dollar biotech ventures; AutoPhagyGO challenges that assumption. By focusing on a process as fundamental as autophagy – and developing ways to quantify it in humans – the company aims to make interventions not just aspirational but verifiable. This ability to measure cellular self-renewal could prove as important as any single therapy.***
Nor is the team content with theory. Their work fuses science with lived culture, drawing on Japan’s dietary and lifestyle heritage while deploying wearables, apps and AI to support adherence. In doing so, AutoPhagyGO suggests a model for longevity innovation that is both modern and grounded – an approach that could resonate globally. With the XPRIZE demanding functional rejuvenation across muscle, cognition and immunity in just a year, they have set themselves a formidable challenge. But if they can show that age can be slowed through measurable, accessible pathways, the implications for public health – and for how we think about aging – could be profound.***
Reaching the XPRIZE Healthspan semifinals is no small feat; for AutoPhagyGO, it represents both recognition and responsibility. “Participating in XPRIZE is an extraordinary opportunity to show that science-driven longevity innovation can emerge from Japan,” CEO Dr Miwako Ishido says. “Enhancing healthspan is not only scientifically possible but socially essential.”
Designing a multi-domain intervention, however, is not without obstacles. AutoPhagyGO’s approach combines diet, supplementation, exercise and sleep – a program that demands discipline. “Naturally, we worried about adherence,” Ishido explains. To keep participants on track, they turned to wearables, apps and AI tools that reduce burden and boost motivation. Financing was another hurdle: “A high-quality trial can easily exceed $1 million,” she says. With support from sponsors and partners, though, she is confident the company can carry out the semi-final clinical trial within the Top 40 budget.
Central to AutoPhagyGO’s vision is the idea that autophagy complements, rather than competes with, more high-profile approaches such as reprogramming or senolytics. “We see them as complementary,” Ishido explains. “Autophagy is the day-to-day housekeeping system – it supports and prolongs the benefits of other antiaging interventions.” Their edge, she points out, lies in being able to measure autophagy in humans, then modulate it safely and precisely.
Safety is another cornerstone. “All our supplement ingredients have long histories of dietary use,” Ishido says.
AutoPhagyGO’s flagship Awabancha extract has extended lifespan in C elegans by 14%
Partnerships already play a central role. With Japanese food company UHA Mikakuto, AutoPhagyGO launched the “Autophagy Habit” supplement series. “We combine our autophagy measurement and ingredient validation with their expertise in formulation and flavor,” Ishido says. “It’s about turning validated science into safe, enjoyable daily products.”
Ultimately, AutoPhagyGO wants to be remembered not just for products but for closing a scientific gap. “Accurately measuring autophagy in humans is a long-missing piece in longevity science – and we are the first in the world to fill that gap,” Ishido says. If successful, it could reframe aging itself: not inexorable decline, but a process that can be monitored, modulated and managed.
Source: AutoPhagyGO is harnessing autophagy to redefine healthy aging
The Company Website:
Some Information from their website (translated):
2025/07/25: Announcement of the new release of “Awa Bancha Autophagy Tea™”
AutoPhagyGO Inc. (Headquarters: Suita City, Osaka Prefecture; President and CEO: Miwako Ishido) launched “Awa Bancha Autophagy Tea™,” a new product that supports an autophagy lifestyle, on Friday, July 25, 2025. This product is the second in-house developed product, following the previously released “Awa Bancha Autophagy 100™.” We aim to strengthen the Awa Bancha lineup and further contribute to supporting your health.
Features of “Awa Bancha Autophagy Tea™”
・Tea bags made from 100% Awa Bancha fermented tea from Tokushima Prefecture
・Supports an autophagy lifestyle and promotes daily health
・Following supplements, these tea bags are easier to incorporate into your daily life.
Product overview
Product name: Awabancha Autophagy Tea™
Release date: Friday, July 25, 2025
Capacity: 10 tea bags (2g x 10 bags)
Price: 2,800 yen (tax included)
Sales method: Amazon
Product images
Cost
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Japanese Yen (JPY): ¥2,800 (Tax included)
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US Dollars (USD): ~$18.02 (Based on an exchange rate of ~0.0064 USD/JPY. Prices may vary slightly due to currency fluctuation.)
Scientific Backing: AutoPhagyGO’s research indicates that extracts from this specific tea can extend the lifespan of model organisms (like C. elegans ) by approximately 14%,
About AutoPhagyGO
AutoPhagyGO is a venture company spun out of Osaka University that promotes the industrial application of autophagy based on the research results of Osaka University’s Honorary Professor Tamotsu Yoshimori, a leading expert in autophagy research.
Autophagy is a mechanism that maintains cellular health by breaking down internal cell components little by little each day and replacing them with new ones. In recent years, it has become clear that autophagy plays an important role in extending healthy lifespan and preventing age-related diseases, making it a field of research that has attracted attention.
Future outlook
AutoPhagyGO will continue to utilize the results of autophagy research to develop products that contribute to extending healthy lifespan. Furthermore, through collaborative research with companies and research institutions, we aim to accelerate the implementation of autophagy in society.
Company History & Achievements
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2019: Established as a venture company originating from Osaka University.
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2020: Partnered with UHA Mikakuto (a major Japanese candy/supplement maker) to develop products.
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2025: Advanced as a semifinalist in the XPRIZE Healthspan competition, a global contest to find solutions for restoring muscle, cognitive, and immune function in aging adults.
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Research Focus: They are the first company in the world to develop technology for measuring autophagy activity in humans, a critical “missing piece” in longevity science.
Other Products
AutoPhagyGO offers other products, primarily in collaboration or for research use:
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Autophagy Habit (オートファジー習慣): A supplement series developed with UHA Mikakuto.
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Variants: Includes “Autophagy Habit Platinum” (containing Urolithin A, trans-resveratrol, and astaxanthin).
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Price: High-end versions can cost around ¥19,800 (~$127 USD) for a 30-day supply.
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Autophagy Flux Assay Kit: A specialized reagent kit sold to research institutions to measure autophagy activity in cells.
Regarding their participation in the XPRIZE competition:
The upcoming clinical trial will involve 20 participants, primarily middle-aged and elderly. Diet, exercise, and sleep will be considered, along with supplements to activate autophagy. Just as spermidine, found in natto, activates autophagy, Japanese cuisine is also a major factor in extending healthy lifespan. In April of this year, we launched our first in-house supplement, Awabancha Autophagy 100™. This product utilizes extracted ingredients from Awabancha, a traditional fermented tea from Tokushima Prefecture. We hear that this has drawn attention to Awabancha itself. There are surely many more foods and drinks like this that activate autophagy all over Japan. We hope to continue our research and commercialization, and contribute to regional revitalization.
The XPrize study:
AutoPhagyGO Inc. (Headquarters: Suita City, Osaka Prefecture; CEO: Miwako Ishido; hereinafter APGO), a semifinalist team of XPRIZE Healthspan, has initiated a prospective interventional clinical trial with an eye toward the final stage. This trial will explore the relationship between autophagy-related indicators and clinical outcomes in humans and verify the effectiveness of intervention using a standardized evaluation system. After receiving ethical approval (approval date: August 21, 2025), subject enrollment has begun, and trial information has been registered with UMIN (Accession Number: R000067187).
Design: Randomized, single-blind, parallel-group comparative study (evaluator blinded)
Target: Healthy adult men and women aged 50 to under 80
Primary endpoints: cognitive function, muscle (strength), immune index
Secondary endpoints: autophagy-related items, aging indicators, sleep, fatigue, body temperature, etc.
Safety endpoints: changes in clinical test values, adverse events, side effects
Intervention period: August 2025 to June 2026 (in accordance with XPRIZE requirements)
Research implementation structure: Multi-institutional collaborative research
Collaborative research institutions: project partners and main partners
AutoPhagyGo’s answer is very practical: “Our intervention is based on long-standing health practices rooted in Japanese tradition, activating autophagy by optimizing four core lifestyle elements: diet, supplements, exercise, and sleep. Furthermore, we deliberately avoid using experimental drugs and expensive equipment that would restrict public access.”
The specific plan includes [4]:
- Adjust calorie intake, nutrient composition, and meal timing
- Ingesting supplements with autophagy-activating properties
- Regular aerobic exercise
- Get at least 7 hours of sleep every night
Behind this seemingly simple path lies their belief in traditional methods. AutoPhagyGo observed significant participation from Japanese teams in this year’s XPRIZE Top 40 list: “This reflects Japan’s unique position as one of the world’s longest-living nations, where the wisdom of longevity is deeply ingrained in our diet, lifestyle, and cultural traditions.”